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Instead, it’s a process that guides businesses through developing products or services that deliver value to customers in new and novel ways. Ultimately, innovation is taking forward action and developing growth opportunities — not standing still or maintaining the status quo. Innovation isn’t just an idea or a tool.
Every industry is built on long-standing, often implicit assumptions about what shapes consumer actions, and how stakeholders develop a network or ecosystem to create and deliver sustainable value. 4] The development and utility of these“rules of thumb” is to support efficiency when seeking to navigate problems or decisions.
I ran a successful design company with 17 dedicated designers working with me; they were like an extended family. We designed hotels mostly, and we were passionate about our design and passionate about our loyalty to each other. Questions allow for growth and development. And What if?
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