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There's a shift from extrinsic to intrinsic motivators for Gen Z. In fact, the Institute for Emerging Issues (2012) refers to Gen Z as the most ethnically diverse and technologically sophisticated generation. Both intrinsic and extrinsic motivators play a crucial role.
A 2012 study found rewards that are disconnected from effort don’t impact employees much. Years of service awards motivate employees to remain loyal to the company. It positively impacts employee motivation and helps reinforce good behavior. While money and security are essential, the majority of employees seek careergrowth.
Turner (2020) states that companies that implement maternity coaching have the opportunity to add to societal shifts by reducing the gender pay gap and supporting women’s careergrowth. 6 , June 2012 46-56. International Journal of Evidence-Based Coaching and Mentoring Special Issue No.6
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