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Foundational Principles Business coaching is defined as ‘partnering with clients in a thought-provoking and creativeprocess that inspires them to maximize their personal and professional potential’. 2018) ‘ Better Brainstorming: Focus on questions, not answers, for breakthrough insights ’ Harvard Business Review March April 2018.
Background for Coaching The International Coaching Federation (ICF) defines coaching as ‘ partnering with clients in a thought-provoking and creativeprocess that inspires them to maximize their personal and professional potential.’ (ICF, What would make a chatbot a genuine partner in the coaching process? 2023, November 9).
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