Is Brainstorming a Waste of Time?
Lateral Action
JANUARY 26, 2009
Richard Huntington, Director of Strategy for Saatchi & Saatchi in the UK, has a pathological hatred of brainstorming : I hate brainstorms. Death to the brainstorm. Walter Thompson, Europe, Middle East and Africa: by far the most egregious example of creative mismanagement is the brainstorm.[Brainstorming]
Let's personalize your content