Remove Blog Remove Consulting Remove Creative Thinking Process
article thumbnail

Is Lateral Thinking Necessary for Creativity?

Lateral Action

The popularity of lateral thinking is testament to the creativity, productivity and promotional energy of its originator, Edward de Bono. For four decades, he has taught lateral thinking via his books, articles, lectures and consulting.

article thumbnail

How Did Darwin Get His Big Idea?

Lateral Action

Before consulting Gould, Darwin was apparently so ignorant that he hadn't even realised that they were finches. Darwin's 'flash of insight' was the result of special creative thinking processes - whether labelled 'lateral thinking' or 'break[ing] down his associative barriers'. Darwin's Own Explanation.