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And as we saw in my e-book about motivation and creativity , there's a lot of research evidence to back up Johnny's position. Theresa Amabile, 'How to Kill Creativity', Harvard Business Review, September - October 1998). Extrinsic motivations such as money, fame and critical acclaim constitute rewards for creative work.
Have you ever felt a twinge of anxiety or guilt at devoting time to a fascinating creativeproject with no obvious commercial value, when your Inner Boss was telling you you should be doing something more ‘productive’? Now here’s the tricky part - while creative flow is an intrinsic motivation (i.e. Handle with care.
Of course, project management has existed in many forms for a long time – and techniques to help with easing and optimising that process have existed for just as long. More and more people are becoming aware of the power of creativity in all lines of work.
Disney the Realist had a phenomenal ability to motivate and co-ordinate teams of diverse workers to bring his dreams to life. You've probably realised by now that Disney's approach to creativity isn't limited to animated feature films - it's a strategy for success in any creative endeavour.
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