Blog Creative Thinking Process Development 
Lateral Action
MARCH 23, 2009
How on earth can Weisberg claim that lateral thinking is not 'a cornerstone of creative thinking'? What Exactly Is Lateral Thinking? Lateral thinking was developed by Edward de Bono in response to the following question: Why do some people always seem to be having new ideas while others of equal intelligence never do?
Lateral Action
JANUARY 12, 2009
De Bono's disdain for 'routine learning' leads him almost to deplore Darwin's 'years of hard work' on his theory: Unfortunately new ideas are not the prerogative of those who spend a long time seeking and developing them. The full development of an idea may well take years of hard work but the idea itself may arrive in a flash of insight. (
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