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Michael’s newest book is Creative Thinkering (Putting your Imagination to Work) which demonstrates how to combine and synthesize totally dissimilar subjects into new and exciting original ideas. I had heard of a handful of the brainstorming exercises Michalko described, but most were totally new to me. The ultimate brainstorming guide.
They want their people to be passionate about their mission, i.e., entertaining the world. If you think this is cool, wait until you see their policy for entertainment, gifting, travel, and expenses, which is only five words long. Integrity Netflix wants its people to exhibit integrity, candor, and transparency.
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