Is Brainstorming a Waste of Time?
Lateral Action
JANUARY 26, 2009
Richard Huntington, Director of Strategy for Saatchi & Saatchi in the UK, has a pathological hatred of brainstorming : I hate brainstorms. And so six months ago I cleansed my professional life of this trojan horse of mediocrity, favouring aggregated individual working or two person thinking sessions. Photo by jurvetson.
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