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As a result, extra steps of compilation and brainstorming defeat the purpose. It acts as a standard simple technique to collaborate thinking, reflecting, writing, and brainstorming. Especially with a creativeprocess like writing, you always start with a former conception. You never start by brainstorming ideas.
Richard Huntington, Director of Strategy for Saatchi & Saatchi in the UK, has a pathological hatred of brainstorming : I hate brainstorms. Death to the brainstorm. Walter Thompson, Europe, Middle East and Africa: by far the most egregious example of creative mismanagement is the brainstorm.[Brainstorming]
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