Brainstorming and Creative Thinking Process - Professional Development Brief

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Brainstorming

Creative Thinking Process

Creativity in marketing – the secret ingredient you’ve probably not considered

Ayoa

APRIL 27, 2023

By using keywords, color coding, and imagery to trigger associations in your brain, the unrestricted essence of a Mind Map will ensure you arrive at some of your best, most creative ideas yet. This not only streamlines the brainstorming process but also challenges the user to explore new perspectives and consider innovative solutions.

Mind Mapping

Mind Mapping Creativity Brainstorming Utilities

Is Lateral Thinking Necessary for Creativity?

Lateral Action

MARCH 23, 2009

De Bono describes lateral thinking as 'a habit of mind and an attitude of mind' which can be fostered by practising specific lateral thinking techniques, such as: Challenging assumptions (e.g. by thinking outside the box ). brainstorming. generating alternatives (even when you have an apparently satisfactory solution).

Creativity

Creativity Creative Thinking Engineering Divergent Thinking

Creativity in marketing – the secret ingredient you’ve probably not considered

Is Lateral Thinking Necessary for Creativity?

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