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Creativity in marketing – the secret ingredient you’ve probably not considered

Ayoa

Before writing it off as something you just remember doing in school, take a moment to think about how your brain works. Once you get a spark of inspiration, you tend to find this sparks off various related trains of thought, sending you into a creative whirlwind in your mind. Mind Mapping combined with AI and visualization tools.

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Is Lateral Thinking Necessary for Creativity?

Lateral Action

Lateral thinking is such a familiar concept that it's virtually synonymous with 'creative thinking'. The phrase 'lateral thinking' is frequently used interchangeably with 'creativity'. We take it for granted that creative people think different to the rest of us. It's what makes them creative.