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Creativity in marketing – the secret ingredient you’ve probably not considered

Ayoa

Creativity is the secret weapon to outsmarting, rather than outspending, your competition. In today’s media landscape, it’s more important than ever to stay ahead of the game, understand the needs of your target audience, and provide them with the solution they’re after. So, what’s this secret ingredient, you ask?

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Is Lateral Thinking Necessary for Creativity?

Lateral Action

De Bono describes lateral thinking as 'a habit of mind and an attitude of mind' which can be fostered by practising specific lateral thinking techniques, such as: Challenging assumptions (e.g. by thinking outside the box ). generating alternatives (even when you have an apparently satisfactory solution). brainstorming.