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MECE in Marketing: Customer Segmentation Imagine a clothing retailer is aiming to tailor its marketing efforts through customer segmentation. A PM needs an approach to organize and prioritize the development backlog. Imagine that an analyst of a multi-channel business is assessing income streams.
per year Example Project: A leading retail chain is struggling to adapt to the rise of e-commerce and wants to shift part of its business online. A strategy consulting team from McKinsey works with their C-suite to develop a digital transformation roadmap. It’s especially critical in manufacturing and retail.
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