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It was inspired by manufacturing learning curves, which were first identified in the 1920s and 1930s. Here is an excerpt from Lords of Strategy about how BCG helped to repackage this thinking: BCG devised the curve in 1966. Value-added costs account for the cost of manufacturing, marketing, distribution, and administration.
A common strategy is to start with a brand and then shift to working under your name later. In my case, I started freelancing under the name “Vivo Strategies.” At this point, I still use the Vivo Strategies for legal documents but rarely use it with anything else. Do you have a toolkit for businessproblemsolving?
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