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Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
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Performance measurement: Enables clear tracking of marketing effectiveness per segment Using the MECE segmentation, the retailer can create distinct email campaigns for each motivation group, featuring appropriate products and messaging. Strategicplanning: Helps identify areas for growth or improvement.
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