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MECE in Marketing: Customer Segmentation Imagine a clothing retailer is aiming to tailor its marketing efforts through customer segmentation. Imagine that an analyst of a multi-channel business is assessing income streams. They might initially categorize revenue as “Digital sales, Retail sales, B2B sales.”
per year Example Project: A leading retail chain is struggling to adapt to the rise of e-commerce and wants to shift part of its business online. Example Project : Helping a retail company redesign its customer loyalty program to improve engagement and increase customer lifetime value. . #7
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