Fortitude Business Consulting

MAY 5, 2021

All too often, those tasked with being a creative thinker suffer from: Anxiety (the feeling of worry, nervousness or unease that comes from ‘blank page syndrome’ – not knowing where to start – and inhibits positive affect and creativity). Functional fixedness (inflexible thinking and beliefs that prevent the development of new ideas).

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Lateral Action

MARCH 23, 2009

The popularity of lateral thinking is testament to the creativity, productivity and promotional energy of its originator, Edward de Bono. For four decades, he has taught lateral thinking via his books, articles, lectures and consulting. What Exactly Is Lateral Thinking? Edward de Bono, New Think ).

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Lateral Action

JANUARY 12, 2009

De Bono's disdain for 'routine learning' leads him almost to deplore Darwin's 'years of hard work' on his theory: Unfortunately new ideas are not the prerogative of those who spend a long time seeking and developing them. The full development of an idea may well take years of hard work but the idea itself may arrive in a flash of insight. (

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