Fortitude Business Consulting

MAY 5, 2021

One of the best ways to boost your profits is with innovation, but you can’t begin without appropriate creative thinking techniques. Creative thinking techniques fuel innovation, encourage new insights and solutions and give your business. However, innovative thinking methods aren’t always easy to understand and apply.

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Lateral Action

MARCH 23, 2009

Lateral thinking is such a familiar concept that it's virtually synonymous with 'creative thinking'. The phrase 'lateral thinking' is frequently used interchangeably with 'creativity'. We take it for granted that creative people think different to the rest of us. It's what makes them creative.

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Lateral Action

JANUARY 12, 2009

For the sake of convenience, the term 'lateral thinking' has been coined to describe this other sort of thinking; 'vertical thinking' is used to denote the conventional logical process. Edward de Bono, New Think ). As usual with the creative process, it's more complex and interesting than that.

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