Creative Process Creative Project Motivation 
Lateral Action
AUGUST 31, 2009
And as we saw in my e-book about motivation and creativity , there's a lot of research evidence to back up Johnny's position. Theresa Amabile, 'How to Kill Creativity', Harvard Business Review, September - October 1998). Extrinsic motivations such as money, fame and critical acclaim constitute rewards for creative work.
Lateral Action
MAY 4, 2009
Robert Dilts uses this statement as the basis of a brilliant analysis of Walt Disney's creative process, in his book Strategies of Genius: Volume 1. Disney the Realist had a phenomenal ability to motivate and co-ordinate teams of diverse workers to bring his dreams to life. You never knew which one was coming into your meeting.
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