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What Motivates People to Implement Behaviour Change and How Can This Knowledge Be Utilized in Coaching?

International Coach Academy

It is the role of the coach to partner with the client in a thought-provoking and creative process that inspires clients to maximize their personal and/ or professional potential (ICF, 2021) to support the client in achieving this change or in getting them closer to achieving the desired goals than they have ever been before.

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