What Motivates People to Implement Behaviour Change and How Can This Knowledge Be Utilized in Coaching?
International Coach Academy
JANUARY 17, 2023
What Motivates People to Implement Behaviour Change? At the action stage, clients benefit in particular from self-reinforcements and reinforcements by others to remain motivated. Clients seeking out coaching typically aspire to achieve personal or professional goals, overcome challenges or seek support to get ‘unstuck’.
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