Creative Project Creative Thinking Motivation 
Lateral Action
AUGUST 31, 2009
And as we saw in my e-book about motivation and creativity , there's a lot of research evidence to back up Johnny's position. Theresa Amabile, 'How to Kill Creativity', Harvard Business Review, September - October 1998). Extrinsic motivations such as money, fame and critical acclaim constitute rewards for creative work.
Lateral Action
MAY 4, 2009
Disney the Realist had a phenomenal ability to motivate and co-ordinate teams of diverse workers to bring his dreams to life. You've probably realised by now that Disney's approach to creativity isn't limited to animated feature films - it's a strategy for success in any creative endeavour.
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