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Creativity in marketing – the secret ingredient you’ve probably not considered

Ayoa

By using keywords, color coding, and imagery to trigger associations in your brain, the unrestricted essence of a Mind Map will ensure you arrive at some of your best, most creative ideas yet. With a Mind Map, you’re simply documenting every thought so nothing is lost in the jumble of ideas inside your mind.

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How to Boost Profits with Creative Thinking Techniques

Fortitude Business Consulting

A frequently used creativity thinking technique for overcoming anxiety, is to provide step-by-step instructions for the creative task/problem you’re trying to solve. This is so prevalent in the creative thinking process because step-by-step instructions: Lower anxiety by reducing white page syndrome.

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Is Lateral Thinking Necessary for Creativity?

Lateral Action

Robert Weisberg argues that there is very little evidence of lateral thinking in the work of great creators such as Mozart, Beethoven, Darwin, Edison, Coleridge, Whitman and the Wright brothers.

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How Did Darwin Get His Big Idea?

Lateral Action

Darwin's 'flash of insight' was the result of special creative thinking processes - whether labelled 'lateral thinking' or 'break[ing] down his associative barriers'. I actually think it would do Darwin a disservice to attribute his discovery purely to flashes of insight and effortless genius.