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One of the best ways to boost your profits is with innovation, but you can’t begin without appropriate creativethinking techniques. Creativethinking techniques fuel innovation, encourage new insights and solutions and give your business. However, innovative thinking methods aren’t always easy to understand and apply.
Lateral thinking is such a familiar concept that it's virtually synonymous with 'creativethinking'. The phrase 'lateral thinking' is frequently used interchangeably with 'creativity'. We take it for granted that creative people think different to the rest of us. It's what makes them creative.
For the sake of convenience, the term 'lateral thinking' has been coined to describe this other sort of thinking; 'vertical thinking' is used to denote the conventional logical process. Edward de Bono, New Think ). New Think ). As usual with the creativeprocess, it's more complex and interesting than that.
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