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Her success – like yours – depends on her ability to master three criticalskill-sets: Creativity – generating new ideas, evaluating them effectively, taking action to turn them into new products and services.
Gerald is the author of Culture is the Bass: Seven Steps to High-Performing Teams , which was listed on Entrepreneur Magazine as one of the top 15 books on a business culture that you need to read today. And I think it also makes soft skills that much more important, too. Requiring us to think differently to do differently.
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