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One of the most eye-opening experiences of my life took place one afternoon in Amsterdam, in the summer of 1990. A hundred years after the death of Vincent van Gogh, his paintings had been gathered from collections across the globe, for a specacular Centenary Exhibition in the Van Gogh Museum. Such was the demand for tickets that I had to buy mine two days in advance.
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Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
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