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While working at a bank many years ago, I approved a $10,000 fraudulent transaction. When the FBI showed me pictures of the man who had pulled a fast one on me, I didn’t even recognize him. In fact, the whole situation was kind of a blur. At some point, they pulled the footage from the branch security cameras and, as I flipped through photos of myself smiling and giving what appeared to be excellent customer service to a man on the FBI’s watch list, I could hardly believe my naivety.
Don Draper, the legendary ad man, is facing meltdown. His agency’s clients are deserting. The partners are squabbling. Redundancies will have to be made. Adland has got wind that Sterling Cooper Draper Price is in trouble. Don has just returned from a clandestine meeting with Heinz that he hoped would give them a lifeline – […]. The post Creativity: the Least Important, Most Important Thing There Is appeared first on Mark McGuinness | Creative Coach.
Whenever I’m explaining the concept of personal branding , I always end up talking about Jerry Maguire. Yes, before Tom Cruise jumped on Oprah’s couch and became the perpetual butt of Hollywood’s joke, he starred in one of my all-time-ever favorite movies. He played the title role, Jerry Maguire, a sports agent who has a breakdown breakthrough that leads to him leaving his cushy job and heading out on his own.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
When I was in college, I spent a year in England as part of my University’s study abroad program. What an amazing experience! And, while I brought back a lot of weird slang and an unusual faux accent (which thankfully disappeared quickly), the one British-ism I still refer to regularly is “Mind the Gap.”. You see, the London underground system (which they call the “tube”) has a looping announcement for passengers to “please mind the gap,” referring to the space between the train and the platform
Last Friday, I had the incredible honor of being interviewed by J.T. O’Donnell on her T.V. show called Career Reality. It was a ton of fun, which is no surprise because, if you’re familiar with J.T. (and her website, Careerealism ) you know that everything she touches turns to awesome. The interview focuses on my career coaching work and the various assessments I do with clients to help them determine if (and when) a career change is a smart move.
Photo by Julian Fong. If it weren’t for procrastination, we’d all be superheroes. When you think of the creativity, talent and energy in every human being, and what we achieve on the occasions when we’re working at full stretch, it’s almost scary to consider what we could do if we didn’t keep shying away from […].
If you like Lateral Action, I hope you’ll (ahem) Like the new Lateral Action Facebook page. ?? By clicking the ‘Like’ button at the top of the page, you’ll receive updates from Lateral Action via your Facebook account – including cool creative articles, videos and other resources, that I’m sharing most working days.
On September 4, 2024, Governor Kathy Hochul signed the Retail Worker Safety Act (S. 8358B/A. 8947C) into law, requiring retail employers in New York to adopt workplace violence prevention policies and implement training programs by March 2025. This webinar will provide a detailed overview of the Act’s requirements, including developing and providing a retail workplace violence prevention policy/plan and delivering annual interactive training to employees.
Have you ever wondered what to do with your life? You have talent and skills. A little knowledge and experience. Maybe a job, maybe a few freelance gigs. But what you don’t have is a Big Idea that fills you with passion and makes you want to leap out of bed in the morning. A […]. The post Why Curiosity Is Your Best Guide to a Remarkable Future appeared first on Mark McGuinness | Creative Coach.
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