March, 2009

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How to Sleep and Daydream Your Way to Success

Lateral Action

These days, plenty of people are facing “involuntary entrepreneurship.”. They’ve lost their gig and need to reinvent themselves as self-sufficient solos or small business owners. Others understand that “job security” has always been a myth and are simply sick of the crap that comes with working for others. Regardless, all it takes is one good idea, right?

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Is Lateral Thinking Necessary for Creativity?

Lateral Action

Photo by cesarastudillo. Lateral thinking is such a familiar concept that it's virtually synonymous with 'creative thinking'. The phrase 'lateral thinking' is frequently used interchangeably with 'creativity'. We take it for granted that creative people think different to the rest of us. It's what makes them creative. The popularity of lateral thinking is testament to the creativity, productivity and promotional energy of its originator, Edward de Bono.

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5 Ways Speech Recognition Can Make You a Better Writer

Lateral Action

Photo by Abulic Monkey. In my last article I reviewed the speech recognition functionality of Dragon NaturallySpeaking. Now I'm going to focus on the creative side of things, by looking at five benefits of speech recognition for writers - plus two pitfalls you should watch out for. 1. Get Your Thoughts Down Quicker. I'm a pretty fast touch typist, but even so my fingers often struggled to keep pace with my thoughts as I wrote.

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Dragon NaturallySpeaking – Speech Recognition That Works

Lateral Action

Do you ever struggle to type out your thoughts as quickly as they come to you? Do you get tired of sitting hunched over your laptop for hours on end? Or is spelling a bugbear that sucks all the pleasure out of your writing? Have you ever dreamt of being able to talk to your computer and watch the words magically appear on the screen? Would you love to stroll about your office dictating to your digital PA?

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The Ultimate Guide to Marketing Your Training Program

Learning how to promote your training courses online is key to growing your training business. In this Ultimate Guide to Marketing we cover effective and modern marketing strategies that will help you market your training program, and sell more courses. You’ll learn how to: Harness the power of SEO to drive website traffic Convert more website visitors to sales Create smart email marketing campaigns Get the most out of course marketplaces Establish a referral program And more… Get ready to see y

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Seven Marketing Secrets of the Mona Lisa

Lateral Action

My name is Mona Lisa. I reside in Paris, the revered Lady of the Palais du Louvre. By day, crowds flock to look upon my face. By night, lasers and bodyguards keep vigil over me. I have conquered countless hearts - more than any woman who ever lived. My reign has lasted over 500 years - longer than any queen in history. My face is known across the face of the earth.

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Will Watchmen Deserve Its Success?

Lateral Action

Like most fans of Alan Moore's graphic novel Watchmen , I'm looking forward to the feature film version with a mixture of excitement and trepidation. One of the articles that caught my eye while surfing idly performing important research for Lateral Action was The business behind The Watchmen by Dan Matthews. The author gives some of the back story of a production process that has lasted over 20 years, and argues that 'the film's success was sealed off-set': Like Cloverfield and the Dark Knight

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Elizabeth Gilbert: Is Creativity Divinely Inspired?

Lateral Action

Regular readers of Lateral Action will know we're pretty sceptical about the idea of creative genius. You've probably noticed we preach a gospel of creativity-as-hard-work rather than the proverbial flash of inspiration. We've looked at creators such as Michelangelo , Kurt Cobain , Darwin , David Bowie , Shakespeare and Stanley Kubrick , and shown how their apparently effortless genius can be traced to hard work, craft skills, effective business models and eccentric habits.

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Hugh MacLeod: Can You Do Sexy Creative Work AND Get Paid for It?

Lateral Action

If you take creativity remotely seriously you need to know that cartoonist Hugh MacLeod has a book coming out. You probably know already. Either way, you'll want to download the sample chapters from the book. And if you haven't read it before, pour yourself a large coffee/whiskey/absinthe and treat yourself to Hugh's original article How to Be Creative , which spawned the book.