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Photo by cesarastudillo. Lateral thinking is such a familiar concept that it's virtually synonymous with 'creative thinking'. The phrase 'lateral thinking' is frequently used interchangeably with 'creativity'. We take it for granted that creative people think different to the rest of us. It's what makes them creative. The popularity of lateral thinking is testament to the creativity, productivity and promotional energy of its originator, Edward de Bono.
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Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
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Image source: Mark Hayward. “ Whether you think that you can, or that you can’t, you are usually right.” ~ Henry Ford. Are you looking to take lateral action and make a life change of some sort? Why not try a little reverse engineering for your goals? This article is for anyone who wants to STOP thinking about doing remarkable things and start making them a reality.
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