Why It Matters Who You Are
Lateral Action
JUNE 28, 2009
Photo by dr_vaibhavahuja. It doesn't matter how good you are. If your face is unknown and your name doesn't ring a bell, success will be a struggle for you. Your work will be rejected by editors and gallery owners. Your best blog posts will go unread. You'll have to work hard to generate leads for your business - and even harder to close the sale. But if you're a big name, everything is easier.
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