Lateral Action
JUNE 28, 2009
Photo by dr_vaibhavahuja. It doesn't matter how good you are. If your face is unknown and your name doesn't ring a bell, success will be a struggle for you. Your work will be rejected by editors and gallery owners. Your best blog posts will go unread. You'll have to work hard to generate leads for your business - and even harder to close the sale. But if you're a big name, everything is easier.
Lateral Action
JUNE 24, 2009
Activity is not productivity - we all know that. But why do we keep engaging in activities that are not productive? One answer: Simply because it is easy to engage in activities that are not productive. This is true especially when it comes to activities that are geared towards building engagement with the other person. Sometimes, it is easy to think you are engaged when you are not even on the other person's radar.
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Lateral Action
JUNE 22, 2009
Photo by Simon Blackley. A few months ago a psychologist and conductor collaborated on an unusual psychological experiment - using a full symphony orchestra. In an article for Miller McCune Online Magazine , Tom Jacobs reports how members of the Arizona State University Orchestra were asked to play the Brahms' First Symphony twice. The first time, they were given the following instructions: Think about the finest performance of this piece that you can remember.
Lateral Action
JUNE 15, 2009
Photo by jcoterhals. Imagine I could show you a simple technique that would take just 20 minutes out of your day and was scientifically proven to boost your productivity by 34%. Would you try it? Sounds like a no-brainer, right? Now supposing I told you you that this technique involved lying down to take a nap every day after lunch. How does that sound?
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Lateral Action
JUNE 12, 2009
Hugh MacLeod's book Ignore Everybody has just landed. Not content with giving Lateral Action a terrific interview about his work, Hugh was kind enough to send me an advance copy of the book a few weeks ago - it arrived on Friday afternoon and I didn't go to bed that night until I'd finished it (as well as an unspecified number of beers). If you are serious about creativity and making a living from your passion, you need to get this book.
Lateral Action
JUNE 8, 2009
Photo by JeffBelmonte. Some people say the recession means the end of business as usual. I disagree. Of course, if your idea of business as usual was like Lou 's - a steady job, predictable market and rewards for hard work, keeping your head down and your nose clean - then it probably feels like the world has been turned upside down by recent events.
Professional Development Brief brings together the best content for development professionals from the widest variety of industry thought leaders.
Lateral Action
JUNE 1, 2009
Image by Mr J. Doe. WARNING: Shawshank Redemption Movie Spoiler. One of the most dramatic and effective flashback endings in cinema comes at the end of The Shawshank Redemption - so look away now if you've not seen the film and don't want to know about it! Andy Dufresne, convicted of the murder of his wife and her lover, is sentenced to two consecutive life sentences at Shawshank State Penitentiary in Maine.
Lateral Action
JUNE 18, 2009
When I was young, I wanted to be a rock star. Not a pseudo-celebrity social media rock star. A real rock star. I didn’t become a rock star because I didn’t try. I told myself I couldn’t do it, or maybe I was simply afraid to fail. Knowing what I know now, I know I could have done it. Knowing what I know now, I know I can do anything I truly want to do.
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