June, 2009

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Why It Matters Who You Are

Lateral Action

Photo by dr_vaibhavahuja. It doesn't matter how good you are. If your face is unknown and your name doesn't ring a bell, success will be a struggle for you. Your work will be rejected by editors and gallery owners. Your best blog posts will go unread. You'll have to work hard to generate leads for your business - and even harder to close the sale. But if you're a big name, everything is easier.

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The 6 Levels of Engagement in Online Conversations

Lateral Action

Activity is not productivity - we all know that. But why do we keep engaging in activities that are not productive? One answer: Simply because it is easy to engage in activities that are not productive. This is true especially when it comes to activities that are geared towards building engagement with the other person. Sometimes, it is easy to think you are engaged when you are not even on the other person's radar.

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Pay Attention

Lateral Action

Photo by Simon Blackley. A few months ago a psychologist and conductor collaborated on an unusual psychological experiment - using a full symphony orchestra. In an article for Miller McCune Online Magazine , Tom Jacobs reports how members of the Arizona State University Orchestra were asked to play the Brahms' First Symphony twice. The first time, they were given the following instructions: Think about the finest performance of this piece that you can remember.

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Working All Day Is for Wimps

Lateral Action

Photo by jcoterhals. Imagine I could show you a simple technique that would take just 20 minutes out of your day and was scientifically proven to boost your productivity by 34%. Would you try it? Sounds like a no-brainer, right? Now supposing I told you you that this technique involved lying down to take a nap every day after lunch. How does that sound?

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The Ultimate Guide to Marketing Your Training Program

Learning how to promote your training courses online is key to growing your training business. In this Ultimate Guide to Marketing we cover effective and modern marketing strategies that will help you market your training program, and sell more courses. You’ll learn how to: Harness the power of SEO to drive website traffic Convert more website visitors to sales Create smart email marketing campaigns Get the most out of course marketplaces Establish a referral program And more… Get ready to see y

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Ignore Everybody (But Not Hugh MacLeod)

Lateral Action

Hugh MacLeod's book Ignore Everybody has just landed. Not content with giving Lateral Action a terrific interview about his work, Hugh was kind enough to send me an advance copy of the book a few weeks ago - it arrived on Friday afternoon and I didn't go to bed that night until I'd finished it (as well as an unspecified number of beers). If you are serious about creativity and making a living from your passion, you need to get this book.

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How to Stay Motivated During a Recession

Lateral Action

Photo by JeffBelmonte. Some people say the recession means the end of business as usual. I disagree. Of course, if your idea of business as usual was like Lou 's - a steady job, predictable market and rewards for hard work, keeping your head down and your nose clean - then it probably feels like the world has been turned upside down by recent events.

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Are You Stubborn Enough to Succeed?

Lateral Action

Image by Mr J. Doe. WARNING: Shawshank Redemption Movie Spoiler. One of the most dramatic and effective flashback endings in cinema comes at the end of The Shawshank Redemption - so look away now if you've not seen the film and don't want to know about it! Andy Dufresne, convicted of the murder of his wife and her lover, is sentenced to two consecutive life sentences at Shawshank State Penitentiary in Maine.

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Don’t Settle

Lateral Action

When I was young, I wanted to be a rock star. Not a pseudo-celebrity social media rock star. A real rock star. I didn’t become a rock star because I didn’t try. I told myself I couldn’t do it, or maybe I was simply afraid to fail. Knowing what I know now, I know I could have done it. Knowing what I know now, I know I can do anything I truly want to do.

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