Lateral Action
AUGUST 31, 2009
Photo by nicogenin. Did you realise you probably know Johnny Depp's films better than he does? That's if we can take this interview at face value, where he claims not to have seen his latest movie Public Enemies. Incredulous, the interviewer asks him why not. Here's Johnny's answer: I've always kind of tried to avoid them as much as possible. I just prefer the experience.
Lateral Action
AUGUST 28, 2009
Photo by Hazel Dooney. If you liked our interviews with artist-entrepreneurs John T. Unger , Natasha Wescoat and Hugh MacLeod , you should check out Hugh's recent interview with Australian artist Hazel Dooney : 10 Questions for Hazel Dooney. Four years ago, Hazel decided to quit the highly-regarded galleries in Sydney and Melbourne who were representing her and go it alone, organising her own exhibitions and marketing her work direct to collectors online.
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Lateral Action
AUGUST 20, 2009
Sometimes surfing the web leads to buried treasure. That's how I felt when I found Lateral Action. The tag-line said it all. creativity + productivity = success. It Just Adds Up. My wife and I are real-life Hollywood Producers. Sounds fancy, but folks in our line of work have a pretty simple job description: Producers make stuff. They: CREATE an idea for a movie, TV show, or web content.
Lateral Action
AUGUST 17, 2009
Photo by ChrisL AK. There's an old saying that "the pen's lighter than the spade". Back when going to school was a novelty for families used to toiling on the land, adults said it to children, to encourage them to study hard and make a better (and easier) life for themselves. These days, you don't even need to lift a pen. OK, a computer's heavier than a pen, but you don't need to lift it to work with it.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Lateral Action
AUGUST 13, 2009
To keep it simple, we will consider buzz as something people want to and will talk about. The social media phenomenon has lowered the barrier to creating buzz. There are so many tools (most of them are free) out there to today that can help you with that. If you are lucky, you can create a lot of buzz with very little effort. The real question is - "Are you creating the right kind of buzz?".
Lateral Action
AUGUST 10, 2009
Photo by amandabhslater. You love your friend, I know that. But it doesn't disguise the fact he's getting on your nerves. Once again, you're sat listening to the same old complaints about the same old problems. You've been round and round in circles with this, many times. Surely the answer is staring him in the face? Isn't it obvious? You've even told him what he needs to do , several times.
Professional Development Brief brings together the best content for development professionals from the widest variety of industry thought leaders.
Lateral Action
AUGUST 24, 2009
You have to be absolutely determined, otherwise you might just as well write poetry. (Sir Terence Conran, quoted in The Creative Economy by John Howkins). Terence Conran offers excellent advice to aspiring entrepreneurs, but he obviously has a thing or two to learn about poetry. He seems to think writing poetry is easy compared to building a business, and that most poetry is written by shy, retiring wallflowers with little or no ambition.
Lateral Action
AUGUST 7, 2009
If you have any ambitions to use the web to grow your reputation or business, you need to download and devour Brian Clark's new free report: Authority Rules: The 10 Rock Solid Elements of Effective Online Marketing. Brian is one of the core team members here at Lateral Action, but he's too modest to plug the report here himself ;-) so I'll give you the lowdown.
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