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Spotting Creative Potential || Troy Carter

Scott Barry Kaufman

He most recently served at Spotify as its Global Head of Creator Services, overseeing the company’s growth strategy for artists and record labels. Working in the entertainment industry has given Troy an eye for talent, but that’s not all it takes to become successful.

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Four Proven Marketing Strategies for Nonprofit Events

crowdspring

You’ve lined up the perfect entertainment, food, and venue to leave your nonprofit’s guests awe-struck by the time they leave. This guide will share four proven strategies to help your team successfully market your nonprofit’s next event. A multi-channel marketing strategy involves using multiple communication.

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Network after Work

Career Advancement

Social drinking is a highly effective networking strategy—and even non-drinkers can get in on it. Problem: Entertaining clients often requires taking them out for drinks. Moderate drinkers may be perceived as more charismatic, and they certainly get to know their drinking buddies much better than they otherwise would.

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How to Make Entertainment and Media Businesses "Fan"-tastic

Strategy+Business

Entertainment and media (E&M) offerings today simply cannot thrive without the economic, social, and emotional power of their fans. But entertainment and media businesses designed around and for fans command multiple strategic advantages in today's hypercompetitive landscape. Premium content is expensive, and getting more so.

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Business Model vs. Strategy: What’s the Difference?

CMOE

Military strategy is thousands of years old but the field of business strategy has only been around for about fifty years. Because this field is so new, there’s still a lot of disagreement about how business strategy and business models should be defined—and often among those who write about these topics the most!

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The Revenue Stream Revolution in Entertainment. and Media

Strategy+Business

Digitization has permanently reshaped the global entertainment and media (E&M) ecosystem. The most successful E&M companies have always benefited from multiple revenue streams.

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Quantifying Entertainment

Strategy+Business

How the science of big data analytics can contribute to the art of producing movie and TV content.